Pricing
Simple, Modular BJJ Academy Software Pricing
Start with our comprehensive base package. Add specialised modules only when you need them. No student limits, ever.
All prices in AUD.
Base package
Start with Everything You Need
Our base package includes all core BJJ academy management features.
Premium modules
Add Premium Modules as You Grow
Each module adds $30/month of specialised functionality. Tap to build a custom plan.
- Individual training plan creation
- Periodised training phases (base, peak, taper)
- Goal-based coaching with progress tracking
- Technique prioritisation for competitors
- Smoothcomp integration
- Structured grading ceremonies
- Technique-specific skill assessments
- Digital belt certificates
- Promotion requirement tracking
- Testing session scheduling
- Revenue forecasting models
- AI-powered churn prediction
- Attendance pattern analysis
- Student lifecycle insights
- Financial health dashboard
- Lead nurturing sequences
- Referral program management
- Re-engagement campaigns
- Social media integration
- Landing page builder
- Student loyalty point system
- Attendance & achievement rewards
- Seminar registration integration
- Cross-academy event discovery
- Loyalty-based seminar discounts
- Multi-location centralised control
- Custom branding & white-label
- API access & integrations
- Advanced user roles & permissions
- Bulk operations & imports
- Per-program group chats with automatic membership
- Direct messages with your instructors
- Academy-wide announcements & General channel
- Polls, threads, reactions & file sharing
- Push notifications on web & mobile
Pre-built bundles
Or Choose a Pre-Built Bundle
Popular combinations with built-in savings.
Includes:
- Rulla Base
- Competition Management
- Grading Management
- Advanced Analytics
- Marketing Automation
- Community Growth
- Enterprise Operations
Includes:
- Rulla Base
- Competition Management
- Advanced Analytics
- Community Growth
Includes:
- Rulla Base
- Community Growth
- Marketing Automation
- Grading Management
SMS & messaging
Reach Students by Text
Every plan includes 100 SMS/month from a shared number. Add a dedicated two-way number or top up with credit packs when you need more.
- Your own dedicated Australian number
- Two-way replies (inbound SMS)
- Automatic STOP / opt-out handling
- 200 bonus SMS credits every month
- 500 credits$45
- 1,000 credits$75
- 2,500 credits$165
- 5,000 credits$300
- 10,000 credits$555
1 credit = 1 SMS part (≤160 characters). Long or emoji messages use more.
Why Rulla
Why BJJ Academies Choose Rulla
Unlimited students, instructors, and classes. Grow without penalties.
Built specifically for BJJ academies, not adapted from generic gym software.
Pay only for features you use. Add modules as your academy evolves.
Comparing options? See how Rulla compares to other BJJ gym management software.
Questions about pricing or need custom enterprise features?